Justin Atkinson


Early Life

Justin Atkinson is a writer and entrepreneur that lives in Dallas, Texas. Justin grew up in a small town in east Texas, but did not let that keep him from dreaming bigger.  That’s because he has always held a fascination for imagination, a zeal to succeed, and the tenacity to keep striving. His lifelong passion has always been learning and writing. Justin attributes his character to good parenting, a great school, The Good Book, and a youth steeped in the positive traditions of Scouting.

College and Trade Skills

After achieving the distinction of Eagle Scout and graduating in the top of his class, Justin’s passion for learning guided him to his next step. Having studied the future extensively in his youth, he decided to pursue a History degree. While working on his bachelor’s degree at college, he took a job doing high-end catering for the campus. After studying primarily military history and naval science, Justin graduated both with a History degree and a valuable trade skill in catering and events.

Post College Pursuits

After college, Justin entered the legal field, gaining a proficiency in commercial litigation and contracts. After completing many years in law firms in Houston, Austin and Dallas, Justin felt compelled to return to the events industry. His experience in law firms was invaluable to being a scrappy businessman. He muses that over the last ten years he has achieved the ‘entrepreneur’s version of a doctorate of jurisprudence with a specialty in business litigation’.

Hospitality and Events

After returning full time to hospitality and events in 2003, Justin worked for several North Texas caterers. He then moved on to event staffing, working for multiple event staffing companies. In the height of the 2009 US housing recession, he founded Trinity Brands, Inc., which he still oversees today. During his tenure as CEO at Trinity Brands, Justin has been busy not only running event companies but also becoming an expert in driving organic search results online.

Present Activities and Works

Today, Justin combines his study of the past, present and future with his love for the events industry. Hiss current works include a cultural anthropology series on labor changes in the United States relative to the hospitality industry. Justin comments on his journey through life this way:

“Life’s experiences in hindsight can have incredible continuity.
The path to your future is found in circling back to find the true you.”
– Justin Atkinson


Justin’s Favorite Quote: “You are not here merely to make a living. You are here in order to enable the world to live more amply, with greater vision, with a finer spirit of hope and achievement. You are here to enrich the world, and you impoverish yourself if you forget the errand.”Woodrow Wilson

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